We are reducing ineffective logistics routes, CO2 emission through land transportation and follow standards with the help of certified suppliers in Europe.
We see it as our mission to minimize the environmental footprint with several efforts in all business areas.
We contribute to this overall mission by processing leftover materials, reducing print materials and extend the overall product life cycle while developing high-quality sports gear which is designed for long-term use. Furthermore we are organizing the ION beach & trail clean days when communities rallied together with the common goal of collecting the trash littering their playground.
ION relies on the behavior and resources of several key partners who work to improve the way we build our products and conduct our business.
Acting with ecological responsibility has a high impact on how we are choosing our business partners.
We are making progress. The 2020 Seek Bikewear Line already consists 70% of renewable raw materials. We are working to ensure that SEEK will stand for 100% sustainable materials in 2022.
The ION 2020 product range already contains almost 40% of fair & clean content. Our overall approach is to reach 100% step by step to save our playgrounds.
In order to make it easier for our partners and consumer to find our eco-efforts in the ION product range, we introduced the product seal "SAVE OUR PLAYGROUNDS – FAIR & CLEAN CONTENT".
We evaluate the products in our range based on the SAVE OUR PLAYGROUNDS initiatives. At least 3 criteria have to be fulfilled for a product to receive our award.
That doesn't mean that the product is 100% green and completely sustainable! But it says it is the more sustainable variant of comparable alternatives.